After a lot of internal preparation, we finally unveiled screen.club at Login2023 conference. Algirdas Plikusas and Andrejs Dudko presented how iki-media can help advertisers reach the right customers and boost sales and profit. With
screen.club we provide an advanced self-service solution for businesses of all sizes to effectively reach their customers through both offline and online channels, such as digital signage, app/web and radio.
Why screen.club?
There is a saying that 50% of advertising budget is wasted, but it is hard to know which 50%. Measuring offline advertising impact was always tricky, but even for online advertising it can be hard to be sure if your ads where actually seen by your target audience or only by bots. Additional restrictions on third-party data sharing make it also progressively more difficult to target the right customers with confidence. Even if your ad is seen by the right customers, there is still additional friction, because they might not be looking to make purchases right now or you need to redirect them to your offline or online shop.
This is where our screen.club platform comes in:
Drive sales with screen.club
Based on millions of customer touch points and interactions we can build a very fine-grained targeting profile to help businesses connect with their target group both offline and online.
At the same time, screen.club safeguards customers’ data and never transfers it to advertisers, thereby making sure that customers who want to receive personalized advertisements can benefit from the best offers from our partners, but don’t need to worry about their data being transferred to advertisers.
For businesses of all sizes
While our media network is obviously very valuable for big FMCG companies like Coca Cola and Nestle, we are also uniquely positioned to help small and medium enterprises reach their target customers. If a local coffee shops wants to run an advertising campaign, they didn’t rely have many options except Facebook and Google in the past. Our screen.club self-service platform is going to change that by providing:
- an easy to use self-service advertising platform
- a vast array of online and offline channels to connect with your customers
- campaign options for every budget
Small and medium enterprises will be able to reach our customers through a variety of channels such as digital signage in stores, our loyalty app, newsletter and offsite. At the same time, we protect customer privacy by making sure that their data is never transferred to advertisers, but they can still receive relevant offers from our partners if they choose to.
Are you interested in how screen.club can help you boost sales?