Having a great product is obviously important, but if potential customers don’t know about it, it will still not sell. This is why sales and marketing have such a high importance and consume a lot of resources in almost all organizations both from a time and resource perspective.
For media owners that means that they need to invest a lot of time and money into their sales and marketing team to get new advertising clients onboard and maintain and expand existing client partnerships. And the costs do not even include IT investments in software to support your sales/marketing and your back office team that is then responsible to run the campaigns on behalf of your clients and coordinates media, contracts and a million small things.
But what if media owners could support each other with sales and marketing? What if they could just focus on selling and don’t need to worry about IT development and how to streamline processes? This is where the Screen_Club Partner Network comes in.
We offer media owners a platform to list their media inventory so they can reach more customers, reduce back office overhead and ultimately get more sales for the same effort. And the best part?
How does that work?
You can simply sign-up at screen.club to get access to our platform. You provide us with a list of media assets that you want to make available for sale. We start to market your media assets and make them available for self-service booking by small and medium enterprises and for media agencies. If someone wants to book your assets, you get an advertising request showing you what campaign they would like to run. You can then decide to reject or approve it. You can also resell participating media providers that make their assets available for resale on our platform so you can offer unique packages to your clients and earn additional income from every resale that you do.
A first success
We are very happy to say that already in the starting phase, we could support a regional media owner successfully to sell their assets by integrating them into a joint campaign with IKI retail media assets.
This allowed us to offer our client a campaign that truly connects with customers everywhere. For our media partner, they got a 12m sales contract with zero sales effort on their part.
That is what we call:
A Win-Win for everyone
So you can see there a lots of potential benefits and no costs, so why wait to:
- Get a bigger customer base by providing self-service to small clients that don’t have a media agency or a large internal marketing team
- Get more sales without risk so your sales force can focus on your key accounts
- Earn money by supporting other media owners and reselling their assets
But it is not only a win for media owners, media buyers also win, because they can cut down on administrative overhead and spend more time on setting up the perfect campaign using the perfect media assets, from billboards to digital signage to web or app.
Interested in learning more?
Reach out to us by email at [email protected] or visit us on the web SCREEN_CLUB – Join our Network
Best
Your Screen_Club Team
